What is Search Marketing Strategy? A set of marketing idea that you want to carry out on your website to get better performance, keeping in mind that people make decisions with their subconscious mind
- Website Traffic
- SEO
- Pay Per Click (Display URL should be Unique)
- Traditional Media
How do you measure performance? Benchmarks tracking code for each marketing channel (Phone Numbers)
- Organic listing (each Page of the Website without a specific ID – referring URL)
- Banner Ad
- Newsletter
- Press Releases
- Paid Listing
Think of your website as a storyboard for a movie with the purpose of drawing in qualified traffic
Keeping a journal of changes to the website – date, what was changed, and what we are going to measure
- Tracked on an excel spread sheets – database for each client
- Table at Campaign level
- Table at Key Word Level
- Table at the Unique Visitors Level
- Table of the Referral Level
What is the competition doing?
Design makes a difference take into consideration the browser age
Your pay per click ad should contain a snippet of the content on the actual page