Great party last night and and I met an interesting couple that cover the scope of our endeavor .
As often happens, the conversation moves to the proverbial “what do you do?” , I really like it when someone asks me what I do because I actually tell them.!
“I’m an internet business consultant” and I help you deliver to your clients your best net profit product?
“I build websites that the search engines can find”
What does that mean
“Most websites built in the last few years are invisible to the search engines except for the company name. What that means is if you are a builder in Charleston SC and someone is looking for a builder on line, they will not find your website because it has not been indexed properly so the search engines can find it easily.”
How can you tell if you website is built so the search engines can find it properly
“It easy, simply click on each page of your website and using the Microsoft Explorer Menu Bar, click on View and then source and see what it says in the Title; it looks like this:
<title>Internet Marketing Consultant Charleston | Charleston Internet Marketing Consultant | Internet Marketing Charleston</title>
“Then click on each page of your website and see it the title is the same on each page. If it is then your website is not optimized.”
How can I fix that
“There are two things that affect the way the search engines index your website, one is the way the site is coded and the other is the key words that you have on each page that tells the search engines what the page is about”. Both components are equally important.
“Properly structured code enables the search engines to read your web pages and index it; and the key words tells the search engines what each page is about”.
What do I do first the code or the key words
“Good question, from a technical standpoint you would have to have the code before you can “index” your site, from a marketing standpoint you would want to have the assurance that there is a market for your business. I always start with the latter.”
How do you find out the size of the market for my products and services
“That is what I do, you pay me a small fee to research the various target audiences that you think would be searching for your products and services. For example if you are a mortgage broker, you might consider, new home funding, or mortgage broker, or mortgage brokers, new home financing, home refinancing etc.”
How much does it cost?
“How much do you have? The key to building a profitable website is directly related to how fast and how far you want to grow your business, if you are just starting a new company the cost is less than $500.00. On the other hand if you are selling real estate or you’re a doctor, then your cost are relative to the target audience you are trying to reach”
“If you are selling real estate and you are trying to sell luxury homes, then spending $500 on a website is kind of pointless. People that are buying million dollars homes are looking for information. The can find a million dollar listing on any real estate website in the country. But if you want to earn the commissions that come with selling or even listing a million dollar house, you need to convince the buyer / seller that you are the right person for them.”
You want to explain to the consumer, your experience, other people you have worked with, how you will market their house, who you will market their home too, etc. Building a website and telling people you are the mother of two and your husband is a retired engineer doesn’t help.
The secret to building a good website is to always remember this WIIFM -”what’s in if for me…”
People use the internet to find information, to be entertained or to learn something, and unless you are in the entertainment business your website must first start with what it is YOU know. If you can demonstrate to people that the information you have will benefit them, they will do business with you (or at least consider it). Otherwise you may as well save your money.
In the end your best net profit product is YOU