Archive for August, 2009

What is your best net profit product?

Sunday, August 30th, 2009

Great party last night and and I met an interesting couple that cover the scope of our endeavor .

As often happens, the conversation moves to the proverbial “what do you do?” , I really like it when someone asks me what I do because I actually tell them.!

“I’m an internet business consultant” and I help you deliver to your clients your best net profit product?

What’s that

“I build websites that the search engines can find”

What does that mean

“Most websites built in the last few years are invisible to the search engines except for the company name. What that means is if you are a builder in Charleston SC and someone is looking for a builder on line, they will not find your website because it has not been indexed properly so the search engines can find it easily.”

How can you tell if you website is built so the search engines can find it properly

“It easy, simply click on each page of your website and using the Microsoft Explorer Menu Bar, click on View and then source and see what it says in the Title;  it looks like this:

<title>Internet Marketing Consultant Charleston | Charleston Internet Marketing Consultant | Internet Marketing Charleston</title>

“Then click on each page of your website and see it the title is the same on each page. If it is then your website is not optimized.”

How can I fix that

“There are two things that affect the way the search engines index your website, one is the way the site is coded and the other is the key words that you have on each page that tells the search engines what the page is about”.  Both components are equally important.

“Properly structured code enables the search engines to read your web pages and index it; and the key words tells the search engines what each page is about”.

What do I do first the code or the key words

“Good question, from a technical standpoint you would have to have the code before you can “index” your site, from a marketing standpoint you would want to have the assurance that there is a market for your business. I always start with the latter.”

How do you find out the size of the market for my products and services

“That is what I do, you pay me a small fee to research the various target audiences that you think would be searching for your products and services. For example if you are a mortgage broker, you might consider,  new home funding, or mortgage broker, or mortgage brokers, new home financing, home refinancing etc.”

How much does it cost?

“How much do you have? The key to building a profitable  website is directly related to how fast and how far you want to grow your business, if you are just starting a new company the cost is less than $500.00.  On the other hand if you are selling real estate or you’re a doctor, then your cost are relative to the target audience you are trying to reach”

Explain

“If you are selling real estate and you are trying to sell luxury homes, then spending $500 on a website is kind of pointless. People that are buying million dollars homes are looking for information. The can find a million dollar listing on any real estate website in the country. But if you want to earn the commissions that come with selling or even listing a million dollar house, you need to convince the buyer / seller that you are the right person for them.”

You want to explain to the consumer, your experience, other people you have worked with, how you will market their house, who you will market their home too, etc. Building a website and telling people you are the mother of two and your husband is a retired engineer doesn’t help.

The secret to building a good website is to always remember this WIIFM -”what’s in if for me…”

People use the internet to find information, to be entertained or to learn something, and unless you are in the entertainment business your website must first start with what it is YOU know.  If you can demonstrate to people that the information you have will benefit them, they will do business with you (or at least consider it). Otherwise you may as well save your money.

In the end your best net profit product is YOU


Google Search Engine Optimization Tips

Thursday, August 27th, 2009

At The CyberCom our business is focused on helping people follow Google Guidelines and offering client search engine optimization tips to improve their search results.

If you have not had a chance to read Google’s IPO;  rest assure we have read every word of it (including the Playboy Interview with the “Google Guys” and it’s very enlightening.

In my opinion if you really want to understand how Google thinks it is clearly spelled out in this document.

In Google’s initial public offering they state that they are “focused on improving the ways people connect with information…”. Well that simply tells me that “information” should be the focus of every website we build and it is.

There isn’t one word in Google Guideline about Graphic Design, and I found that quite interesting because 9 out of 10 people that I talk to about a new website they are always asking me about “graphic design”. To my mind your website is not about design but information!

As you read further you will find that Google has the world largest online index of websites and “other content”.  If you search Google Images they are separated from the “web” content and there is a very good reason for that - Google is indexing INFORMATION!

The second paragraph in the IPO basically says that Google makes the majority of it’s money by delivering relevant, cost effective advertising.

The Google mission is to “organize the world information” and make it universally acceptable and useful. And this is very important because if you are going to make your money providing information it’s in Google’s best interest to put the best information possible online.

The key word there is “useful” and Google endeavors to put the needs of their uses first and foremost at the top of their priority list. I once heard a Googler say at a seminar that it’s important that website owners’ understand user are “Google’s customers first!”. They go to Google before they go to your website.

Often I get questions about Yahoo, or now Bing, AOL, Ask etc and my standard answer is that Google controls the lions share of the search market and until proven otherwise I’m going to jump on and stay on Google’s band wagon, and for the record generally if it’s good for Google it’s good for other the other search engines. Although now we are starting to see Bing using different strategies but with 11% share of market this just tells me they have a long way to go!

As you read on in the Google documents you will notice that one of their primary objectives is to provide products and services that are useful to the users. At the Cybercom we seek out client that are willing and able to provide useful information and are passionate about their business, otherwise we are wasting your time and ours.

That means that you website need to take into consideration two very critical components. Of course the first one is quality information but more importantly your website needs to be structured, (coded) in such a way that it is easy for Google to read and index.

That is why TheCyberCom has such a high customer retention rate, our sites are easily crawled and we insist on putting relevant information on each page of your site.