The Value of a Content Rich Website
If you are looking for ways to make money in today’s economy – go look in the mirror.
Forget about government bail outs, and loans, and start to leverage your experience and knowledge, whatever it may be. As children our parents would tell us we can be anything we want to be, today with technology it’s true.
If you want to make money in today’s econonmy (or any economy for that matter) find something know a lot about and build an website and let Google know it’s there.
We will help you.
The purpose of any good website is to give the website visitor the information that they are looking for, therefore you need the site to be built or hosted on a platform that the search engine can find.
Think about it this way, let’s say you have a library of CDs with the latest and greatest movies, but you do not have a CD player, although the CD are valuable to someone with a player they are of no value to you.
A website that is not designed properly will never be found by the search engines unless it s built on a platform that the search engines browsers can read. The search engine “bots” do not see the same thing that the website visitors see.
Often older websites (prior to 2007) are built using flash / java script on the front page and when the “bots” see that in the source code they ignore the site because it can not read any text.
Key Word Text
Therefore, it is very important if you want your website to be found for specific key words phases, that you use real text. Unfortunately many website owners are drawn to the flash animation, and most website designer are more than willing to oblige because it makes the site look “cool” and “inviting”. Not to mention makes their portfolio look better, unfortunately, if no one can find the site what good is it?
I like to use the analogy; it’s like building a fine dining restaurant on a road that sits next to an interstate highway without an off ramp. Sure, the restaurant looks good and probably serves good food but what good is it if you can get to it!
Rule number one if you want your site to be found use real text, but just don’t start writing, see rule number two.
The second mistake I see is that most business owners think they know what their customers are looking for, and although that is true to a point “how they are looking on line” is more important when you want to be found by the search engines. Let me give you an example, last week I met with a website owner that sells organic food directly to homeowners. Her website was all done in flash and there was not one line of text about organic food.
I then showed her the top five ways people are searching for organic food (there were over 500)
organic food companies
natural and organic food
organic food store
organic food storeage (this is not a typo this is how people search)
buying organic food online
And then I asked her if she thought any of those people would qualify as a customer for her products and services. Her answer “all of them”.
I have found website owners never tell their “distinct competitive advantage”. Therefore part two of rule number two; research what people are looking for but do not try to be all things to all people pick just a couple keywords/phrases to optimize for on each page of your site and sprinkle those words as liberally as you can throughout different pages on your website.
And do not try to optimize for everything you do on a single page, you’ll completely dilute your relevance when the search engines crawl the site. Therefore the five top phases above have given this website owner valuable insight into how her site should be designed. There should be a page about companies, another about the difference between natural and organic food, a third about organic food stores, etc. I’m sure you get the idea.
Rule number three, “a website is a website is a website”, basically they are all the same, sure some have fancy pictures and animation and pretty graphics but the technology used to build a search engine friendly website is the same for any website. What really makes a website different is the value of the content, and of course being found.
Again, and I can not emphasis this enough, that starts with knowing what people are searching for and what phases they used to search. Once you have gathered a list of phases that people search for, you pare that list down to identify the keyword phases that are in demand and sync up with your business. Then use those key words as the title to your web pages. The other key words (I generally recommend about five to seven) are then embedded throughout your copy on that page.
Rule number four; content is king. Think about each page of your website as a chapter in your company storybook. The objective is to provide valuable information to people that have found your website looking for you. If the information is pedestrian and mundane then they visitor will immediately leave your site and search again. This doesn’t sit well with the search engines since you have disappointed their clients (and they will penalize you by pushing you down the search engine result page) and naturally it doesn’t sit well with the website visitor because you have wasted their time.
Finally rule number five, it’s not about you! Most website owners start their website with “About Us,” “Our Services” and “Products Offered”. But if you think about it – who cares about you or your services if the stuff people are reading is useless. Do you really think any one cares about the fact that “you love dogs” if they are searching for organic food?
Provide the information that people are searching for first, then you can put up a few pages about your background, other products and services that you offer etc, and a picture of your and Fido.
The Cybercom websites starts with ten pages, we used a basic template website theme either two column or three column and in some instance we can replicate you existing website. If you already have a site with text we will take the information from that site, give it to our content writer (or yours), and provide them with the key word phases to optimize it.
We provide you with at least seven navigation titles and of course, the proverbial contact us, about us, and products and services. If you are using flash on your site we move that to its own page and allow it to be a feature and not a search engine blocker.
After you have outlined your website using the research about how people are searching and what it is you are going to feature, we can develop titles, descriptions, secondary keywords, and headlines for each article that will be written for each page, and then we need content. And again, for many business owners this is the toughest part; to develop relevant content.
As we said at the beginning, the secret is giving the customers the information that they want and that means adding more content to your website. We suggest adding a fresh content page or update an existing page each month, but at least every 60 – 90 days and that is why our pricing is set up the way it is. This allows you to develop trends and patterns to see where your content is lacking and what direction you should be heading.
The most important thing about our business is useful information, if there is one constant we have seen over the years is that the search engines love fresh, relevant useful content.