Website development and content management are vital to your company's success if you want to be found by the major search engines.
When you begin to develop your web site content you must first consider how you are going to manage that content once phase one of the site is completed. Perhaps the most critical mistake you can make when you build a web site is to think that it's as simple as writing copy and putting up a few photos.
Web site project planning and management involvement in the process is more than simply managing the web site design.
Prior to teaching anyone how to build a web site AND make money, you must first consider your web site management plan. Profitable web sites are not difficult if you understand that the key to a good web site is content; period.
However without a on going web site maintenance plan to manage the content you are wasting valuable time and money. According to a recent survey done by VerizonSuperPages.com only 55% of web site cover their cost, while and astonishing 41% of web sites reported an increase in sales revenue.
There are three stages to an effective web site content development and design is the last step and in most instances small business owners inevitably start backwards by going to a graphic designer.
The first step in gaining a web presence is to research and find the key words or phases that people use to find your products and services. In developing content management systems for web site owners one of the first thing we address is how do people search for your products or services.
Let's assume for a minute that your business is selling high end motor coaches, the web site content, (if you want to be found by the search engines would have to be relevant to motor coaches). Naturally most people think of a motor coach as an "RV" but in reality it's not an RV (recreational vehicle) it is a "motor coach". Therefore the more relevant keyword would be - "motor coach" and not "RV". Yes, RV can be used as a substitute for motor coach but you must ask yourself this question. Do you want the visitor that is looking for a "RV" or a motor coach?
Which one do you think would be the more qualified lead? The answer unfortunately is that no one really know which is the better key word until the site is up and running and you are monitoring the results.
That is why a clearly defined web site management plan is important, sure managing your web site design is important but without having an on going web site maintenance program to monitor the back end and key words you really do not know how the site is performing. Using Goggle analytics and other web site online tools the single biggest mistake most web site owners make can be overcome with an on-going management plan for your small business web site
A continual on-going web site content management system allows you to constantly tweak your site so that the search engines are assured that your site is update and accurate based on the way your visitors convert. Your web site maintenance should be one of the first things that you work on when deciding to build a web site that you would like to be found on the search engines, otherwise your web site will read like a day old newspaper.
Copyright © by TheCyberCOM.com. All Right Reserved.
