Desired Actions Include:
Electronic Payment Strategy
Website Positioning Strategy
Website Marketing Strategy
Website Promotion Strategy
Website CRM Strategy
Website Sales Strategy
Get the idea - YOU NEED A STRATEGY!
The definition of a good web site strategy is to zero in on the specific target audience as concisely and accurately as possible. Strategies that work for a high end RV Dealership might not work as well for an Personal Injury Attorney or a Marina.
When developing your web site marketing strategy think about it as the difference in hunting with a scope rifle versus a shot gun.
Most web site design companies are more focused on how the site looks then they are on the objectives of the web site
TheCyberCOM's web site marketing strategy is to convince small business owners (under 10 million dollars in annual sales) that may have an outdated or obsolete (built more than five years ago) web sites to contact us either by phone or email.
Therefore rather then hiring a sales rep to go out and call on clients and try to sell them a web site we desire to work closely with an internet business consultant and a few select web site graphic designer to save our clients thousands of dollars and to get their site up and running as quickly as possible, and we are talking weeks not months!
It is our intention is to get business owners to understand the importance of knowing what they want to accomplish online, clearly identify their target audience and how to create a search engine optimized site so that it get qualified traffic and not volume traffic.
We believe that we must educate our clients about the various components of a web site, including web site positioning, web site advertising and web site promotion, as well as design elements that web site visitors will find interesting and informative.
In addition we want our clients to understand the value of search engine marketing so that we will be able to reduce our clients internet cost, drive qualified traffic to their web sites and maintain a long term relationship with our clients for years and not merely months or weeks.
What are your web site objectives? Create Online Brand Awareness, provide information to vendors or sub contractors, sell a specific product or service, manage customer relations, manage a specific function conference / convention, to collect qualified leads, or simply to gather market research.
So what are you internet marketing strategies? Do you have measurable goals in mind?
How many target audience can you pinpoint and does your site appeal to each target audience or does one size fit all. How compelling are your calls to action? Are you using all the technology available to you?
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