What is Your Website Strategy | Final Website Strategy | Website Strategy Statement
The definition of a good web site strategy is to zero in on the specific target audience as concisely and accurately as possible.
The first step in doing that is to have a good understanding of how your target audience searches for your products and services.
Strategies that work for a high end RV Dealership might not work as well for an Personal Injury Attorney or a Marina.
When developing your website marketing strategy think about it as the difference in hunting with a scope rifle versus a shot gun.
In essence when a searcher types into a search engine query bar they are qualifying themselves. If you are looking for a good website strategy, figuring out how people search for your product and services is a good place to start.
It is our intention is to help business owners formulate a good final website strategy. To do that you must understand the importance of knowing what and how people search for your products and services.
Then requires clearly identifing your target audience, and the precise way they search.
For example look at the top of this page, notice the three titles all contain the words "website strategy" yet all three phrases are different.
The reason; we researched and found out that people search for a "website strategy" in different ways.
Our strategy is to concentrate as many key word phrases on each page so as to collect the most qualified traffic.
This strategy starts with key word research, where we assess the words and phrases people use to search for your products and services first before we built a page.
Also as part of our strategy we believe that we must educate our clients about the various components of a website, and the most important component is researching your target audiences and picking the right words and phrases that best describe exactly what it is you do, and that is our strategy statement.
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